Task:

Communicate the launch of the new mango-flavoured beer on the sixth tap of Big Pitcher, the biggest microbrewery in Bengaluru.

The idea:

No eye-balls can miss the mango. So we carried out a ‘straight’ visual twist and a direct, attractive depiction of what happens when beer goes mango.

Upshot

A planned out of home execution, online and internal communication through posters.
This was also carried in the adsoftheworld.

Backdrop:

Amongst an ocean of Chettinad restaurants in Bengaluru, Annachi was the one which lived up to the term ‘Authentic’.
Everything about the restaurant was ‘authentically’ authentic.
The team brainstormed on a campaign which communicated this core differentiator to the aficionados and gourmet- savvy demographics in Bengaluru.

The Idea:

If we go by the saying you are what you eat, then no doubt, at Annachi, you will end up being ‘a native of Chettinadu’.
The campaign visually elaborated on the same thought and attributed immersive, ethnic chettinadu characteristics on those who enjoy the meal at Annachi.

Outcome:

Not that it brought in some whooping footfalls to the restaurant, the campaign also won the prestigious Bangalore Ad Club Award for the best retail campaign - 2003

Backdrop:

Amongst an ocean of Chettinad restaurants in Bengaluru, Annachi was the one which lived up to the term ‘Authentic’.
Everything about the restaurant was ‘authentically’ authentic.
The team brainstormed on a campaign which communicated this core differentiator to the aficionados and gourmet- savvy demographics in Bengaluru.

The Idea:

If we go by the saying you are what you eat, then no doubt, at Annachi, you will end up being ‘a native of Chettinadu’.
The campaign visually elaborated on the same thought and attributed immersive, ethnic chettinadu characteristics on those who enjoy the meal at Annachi.

Outcome:

Not that it brought in some whooping footfalls to the restaurant, the campaign also won the prestigious Bangalore Ad Club Award for the best retail campaign - 2003

Backdrop:

Amongst an ocean of Chettinad restaurants in Bengaluru, Annachi was the one which lived up to the term ‘Authentic’.
Everything about the restaurant was ‘authentically’ authentic.
The team brainstormed on a campaign which communicated this core differentiator to the aficionados and gourmet- savvy demographics in Bengaluru.

The Idea:

If we go by the saying you are what you eat, then no doubt, at Annachi, you will end up being ‘a native of Chettinadu’.
The campaign visually elaborated on the same thought and attributed immersive, ethnic chettinadu characteristics on those who enjoy the meal at Annachi.

Outcome:

Not that it brought in some whooping footfalls to the restaurant, the campaign also won the prestigious Bangalore Ad Club Award for the best retail campaign - 2003

Task:

Big Pitcher wanted to communicate about the new happy hour offer which gave customer one beer on the house for every mug the customers ordered.

The Idea:

The space of pubs and microbreweries was already flooded with one on one offers.
We needed our communication to stand out, create a difference and make a visual impact. The best mate of beer has always been ideas.
It is never a bad idea to have two at a time!

Background:

Commercial Bank, Dubai had conceived a reward point programme which entitled the card-bearers to earn points on every Dirham spent on a CBD card.
There were multiple benefits for the card-bearer from being rewarded on spending to using the card for waiving off the credit-dues.

The Idea:

The cards come with loaded value and you can do so many things with your card.
The team worked out a visually drawn, tongue in cheek depiction of the benefits of the scheme showing the aftermath of using the card umpteen times!

Background:

Commercial Bank, Dubai had conceived a reward point programme which entitled the card-bearers to earn points on every Dirham spent on a CBD card.
There were multiple benefits for the card-bearer from being rewarded on spending to using the card for waiving off the credit-dues.

The Idea:

The cards come with loaded value and you can do so many things with your card.
The team worked out a visually drawn, tongue in cheek depiction of the benefits of the scheme showing the aftermath of using the card umpteen times!

Task:

A campaign on an exotic Diamond Boutique.

The Idea:

An appealing rendition of how the diamond collections relate to the heightened aspirations of the target customer.

Task:

A campaign on an exotic Diamond Boutique.

The Idea:

An appealing rendition of how the diamond collections relate to the heightened aspirations of the target customer.

Task:

A socially relevant message which ignites smokers and convinces them on the hazards of passive smoking.

The Idea:

An impactful treatment which said ‘when you smoke, it is not just that your cigarette which gets short, it is someone else’s life too'.

Purpose:

Our team was assigned to create a series of internal communication posters intented to create awareness on the legal consequences if anybody engages in sexual harassment of any kind.

The Idea:

Rather than conventional, informative route we decided to go a step further and convey the very idea that ‘Sexual Harassment -don’t even think about’.
We also elaborated that idea that sexual harassment is not just through acts, gestures or deed, even uttering an unwelcome, out-of-context word can take you to law.

Task:

Designing a wall for FIA, an NGO which focused on economic inclusion in Banking Services.
The wall had to carry a brand- story and disseminate the core-values and philosophy of the organization in a go.

The Idea:

The idea was to focus on individual images and highlight the aspect of humaneness.
Also special care was done to provide the feel of an inclusive movement which is spreading all over the world.

Background:

Bangalore Medical Services trust required a campaign which upholds the cause of blood donation and motivates people to engage in the noble act.

Our Twist:

Campaigns on Blood donation were lacking a big idea and were all triggered by the same thought process.
We decided to create a disruption through a strong, sarcastic message which put across the fact that – donate blood to someone who matters.

Background:

Malasyian based Art Matrix had a fabulous collection of office furniture.
The designs were innovative and the price was a simply worth the deal! We needed a campaign which established the brand as a perfect partner for your office.

A Well-seated solution:

Your office is futuristic, so should be your furniture.
The visual idea was to harp on a common easily connectible, in-office context and depict the brand as the perfect match.

A specialized skin care & aesthetic services spa

The campaign was designed keeping in mind a psychological approach.
It complimented the customer at one end and positioned NeoDerma as the change- agent

A specialized skin care & aesthetic services spa

The campaign was designed keeping in mind a psychological approach.
It complimented the customer at one end and positioned NeoDerma as the change- agent

Background:

Create an eye opener for World Food Day.
Instill an urge to join a movement against hunger and starvation

An Apple a day:

A sincere, imposing visual depiction which says that for billons, an apple a day makes for a full-square meal.
The alarming tone was indented to sign off with a message against hunger.

Igate we count on you

An event to fan up the spirit of innovation among employees of Capgemini.
The core idea was to urge the employees to come and take part in the grand finale which provided a single platform for employees to share their innovative ideas.

Solution:

A simple, inviting and thought provoking idea.

‘We count on you’

This was developed harnessing on the brand philosophy-People matter, results count.

An eye-ball grabbing visual execution on ground ensured a phenomenal participation making the innovation day lively.

Igate we count on you

An event to fan up the spirit of innovation among employees of Capgemini.
The core idea was to urge the employees to come and take part in the grand finale which provided a single platform for employees to share their innovative ideas.

Solution:

A simple, inviting and thought provoking idea.

‘We count on you’

This was developed harnessing on the brand philosophy-People matter, results count.

An eye-ball grabbing visual execution on ground ensured a phenomenal participation making the innovation day lively.

Igate we count on you

An event to fan up the spirit of innovation among employees of Capgemini.
The core idea was to urge the employees to come and take part in the grand finale which provided a single platform for employees to share their innovative ideas.

Solution:

A simple, inviting and thought provoking idea.

‘We count on you’

This was developed harnessing on the brand philosophy-People matter, results count.

An eye-ball grabbing visual execution on ground ensured a phenomenal participation making the innovation day lively.

Igate we count on you

An event to fan up the spirit of innovation among employees of Capgemini.
The core idea was to urge the employees to come and take part in the grand finale which provided a single platform for employees to share their innovative ideas.

Solution:

A simple, inviting and thought provoking idea.

‘We count on you’

This was developed harnessing on the brand philosophy-People matter, results count.

An eye-ball grabbing visual execution on ground ensured a phenomenal participation making the innovation day lively.

Task:

Create internal communication around BONFIRE, a world-event of IGate.

Solution:

Innovation was the core-driver of the brand. We developed a visual communication showcasing the futuristic as well as environment friendly aspects of the brand with a call for action.

Background:

Reva is a sprawling 23 acre resort in Palasamudram, Chitoor.
In fact, the one and only resort in the city and adjoining towns.
One gets to familiarize with a unique topography and also indulge in leisure, wellness and above all adventure!

Challenge:

The challenge was how to bring guests to a location which is quite unlikely.
Also we had to develop a brand communication which established the resort itself as the cause to visit.

Solution:

The brand communication and proposition enthused people to come and explore a different terrain.
The communication elements clearly and distinctly brought out the difference between mundane/ routine/ everyday living and the sea-change which one would experience at Reva.

Background:

Reva is a sprawling 23 acre resort in Palasamudram, Chitoor.
In fact, the one and only resort in the city and adjoining towns.
One gets to familiarize with a unique topography and also indulge in leisure, wellness and above all adventure!

Challenge:

The challenge was how to bring guests to a location which is quite unlikely.
Also we had to develop a brand communication which established the resort itself as the cause to visit.

Solution:

The brand communication and proposition enthused people to come and explore a different terrain.
The communication elements clearly and distinctly brought out the difference between mundane/ routine/ everyday living and the sea-change which one would experience at Reva.

Background:

Reva is a sprawling 23 acre resort in Palasamudram, Chitoor.
In fact, the one and only resort in the city and adjoining towns.
One gets to familiarize with a unique topography and also indulge in leisure, wellness and above all adventure!

Challenge:

The challenge was how to bring guests to a location which is quite unlikely.
Also we had to develop a brand communication which established the resort itself as the cause to visit.

Solution:

The brand communication and proposition enthused people to come and explore a different terrain.
The communication elements clearly and distinctly brought out the difference between mundane/ routine/ everyday living and the sea-change which one would experience at Reva.

Background:

BoldItalic won the brand ischolar as a part of multiagency pitch.
One of the initiatives of the brand was a socially responsible drive aimed at bringing virtual learning to schools in the remotest parts of India.
The task was to develop a pitch to corporates, other organizations and even individuals to partake in this noble act by sponsoring schools for a particular period of time.

Solution:

We wanted to step off from the run-of-the mill branding platform.
Also we were walking on a tenuous line of tonality since the communication shouldn’t sound like typical CSR communication.
Our team cracked on a proposition ‘Let India thank you back’ which packaged the whole initiative as a non-profit, nationalistic activity.

Task:

Communicate the launch of the new kokum-flavoured beer on the sixth tap of Big Pitcher, the biggest microbrewery in Bengaluru.

The Idea:

A creative spin off on the very looks of the beer.
Some of the characteristics of the Kokum fruit were explored to bring out the primitiveness of the ale.
The beer was placed in a setting which invoked the first-sin from the genesis testaments.
Nothing tempts you like sin, the catchphrase was worded in a way that it brought to play these primordial aspects.

upshot:

A planned out of home execution, online and internal communication through posters.